This brand began with the realization that the Baltic market was largely unfamiliar with the benefits of silk for skin, hair, and sleep health. They introduced 100% natural silk as a premium solution to improve overall well-being, addressing common issues like allergies, skin irritation, hair frizz, and poor sleep quality.

Beyond absorbing expensive skincare and haircare products, cotton pillowcases also collect bacteria that transfer to the skin and hair during sleep, leading to breakouts, irritation, and damaged hair. The brand aimed to provide a solution that promoted healthier skin and hair while improving sleep quality.

I supported the brand from its inception, starting in the testing phase. My objective was to create a user-friendly, conversion-focused digital experience that highlighted the unique benefits of silk. By optimizing the user journey and continually refining the process as we identified market potential, I helped increase engagement and sales by addressing key pain points and guiding users seamlessly toward purchase.